Stories
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omni-channel marketing
The other day I was on a call with a customer. They own 3 properties. Its a family owned hotel business. 2 of those properties are based in Mission Bay California, the other one in a different location. The mission bay resorts are equipped with a total of 3 restaurants and 2 spa’s. Few questions…
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How would I structure my digital identity?
When I think of my digital identity, I start to consider the various places in which I have my name enlisted. For e.g. I have this website which I own. Whatever I write over here is my right and under my control. But same is not the case on a 3rd party site, which has…
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It needs to feel like old times
Road trips. The moment I think of it, it brings a gleaming smile on my face. Like right now, that I am writing this, I am smiling end to end. Roadtrips have been a special kind of experience I have had the good luck off doing, several times over, over lakhs of kilometers on my…
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The Dopamine Academy – Resurrection
A set of 3 channels, in English, Bengali and Hindi. Sharing digital knowledge through YouTube. Various influencer interviews would be done. Resurrection with a shift in mindset. Traveling by the road is the best way to travel, there is no doubt in that. With changing times, I have understood, its important to shift the mode…
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Questions. The answer lies in those questions
Give this above line to a journalist and I am pretty sure they would agree to this statement. 99% of the times, the answer is within us, around us, its just that we do not pose enough questions. Maybe to prove that we are smart enough and comprehend the unsaid answers, only to find out…
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the art of collecting evidence
For any first time employee, there will come a time, wherein you would need historical data to prove yourself innocent. Innocent? Wait, what? Are we going into a job or a judgement podium? if you may think. Let me break that honeymoon phase for you. The corporate world is a place where you WILL be…
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The way he solved a problem
Since last month, I was given a big responsibility at my workplace. Nominated by the Founder to be the main POC for all new AI Content Flywheel customers. The AI Content Flywheel contains 2 products. As we march towards a products only company, we are onboarding clients who are not on our CMS. In such…
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Benchmarking
After many a years I feel I have got a good experiment in mind. An actual real SEO example of how to get revenue from the internet. With that context, I am relaunching my website. All the previous authority that I had built over the years was all lost, as I lost all of my…
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Distribution
I just posted a poll on LinkedIN along with scheduling a post for Sunday April 26th. Last 90 days worth of impressions data. 1. Total Impressions – 1185 2. 22 engagements. 3. The total amount of profile views – 92. Profile views is my north star goal. If I need more people to trust me,…
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Why do hoteliers not post content?
After having worked more than a decade in the martech space, I can safely say, this phenomenon of not posting content is not unique to only hoteliers. This spans across industries and organizations. If you observe with a keen eye you would notice only the top 5% of employees in any organization may be creating…