Stories
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Feedback from a Fun Friday experiment
Everyday doing the same work for the past few weeks. It is inevitable that one feels boring doing the routine tasks day in and day out. I felt nothing different. Friday, 24th April, 2026: I logged into the remote workstation as scheduled at 4:30PM IST. Till about 7PM I did all the boring admin related…
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Taking help of AI to Design an Experiment
I asked ChatGPT to design an experiment for me. An SEO experiment led with content. No technical stuff, no optimizations. Just plain and simple human written content. The way it suggested a structure to my homepage I was really impressed. Now all I need to do is design the homepage. In short it is suggesting…
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The internet has a lot of great Tools. Its the operator that’s missing
It was a Monday. I was checking the analytics of my experiment website. One thing led to another and I see I am on the pricing page of Microsoft Clarity. Initially what I was seeing in front of me I couldn’t believe. Such a wonderful tool for anyone who wants to measure UX activities, what…
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How to improve service experience – Automobile Industry
Whenever we buy any product, before even getting our hands on it, we have already set expectations in our mind. How the product will help me solve a problem, make me look good in front of other, take me from location A to location B in a more fuel efficient way. So on and so…
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omni-channel marketing
The other day I was on a call with a customer. They own 3 properties. Its a family owned hotel business. 2 of those properties are based in Mission Bay California, the other one in a different location. The mission bay resorts are equipped with a total of 3 restaurants and 2 spa’s. Few questions…
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How would I structure my digital identity?
When I think of my digital identity, I start to consider the various places in which I have my name enlisted. For e.g. I have this website which I own. Whatever I write over here is my right and under my control. But same is not the case on a 3rd party site, which has…
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It needs to feel like old times
Road trips. The moment I think of it, it brings a gleaming smile on my face. Like right now, that I am writing this, I am smiling end to end. Roadtrips have been a special kind of experience I have had the good luck off doing, several times over, over lakhs of kilometers on my…
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The Dopamine Academy – Resurrection
A set of 3 channels, in English, Bengali and Hindi. Sharing digital knowledge through YouTube. Various influencer interviews would be done. Resurrection with a shift in mindset. Traveling by the road is the best way to travel, there is no doubt in that. With changing times, I have understood, its important to shift the mode…
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Questions. The answer lies in those questions
Give this above line to a journalist and I am pretty sure they would agree to this statement. 99% of the times, the answer is within us, around us, its just that we do not pose enough questions. Maybe to prove that we are smart enough and comprehend the unsaid answers, only to find out…
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the art of collecting evidence
For any first time employee, there will come a time, wherein you would need historical data to prove yourself innocent. Innocent? Wait, what? Are we going into a job or a judgement podium? if you may think. Let me break that honeymoon phase for you. The corporate world is a place where you WILL be…