Stories
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It all comes down to operations
If you’ve been in business for enough number of years, you will know this already. It all comes down to how well the operations happen, basis on which growth is directly proportional with. The better the operations strategy, the robust partnership bonds with clients, the stronger the moat for the business. The business of relationships.…
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Brand Marketing
Continuing from the previous article wherein someone wants to capture a wider market’s share. Example for a business based in Morro Bay, they are able to capture the demand for family friendly resorts in Morro Bay. Now they want to capture demand for family friendly resorts in california. To accomplish this task we would essentially…
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Expectation Setting
When I joined my first corporate job at the age of 32, I found myself learning about this concept called “setting the right expectation”. Once that is done, the rest of the journey with clients become a lot smoother. It was a great learning experience for me. I was learning client handling from a very…
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Feedback from a Fun Friday experiment
Everyday doing the same work for the past few weeks. It is inevitable that one feels boring doing the routine tasks day in and day out. I felt nothing different. Friday, 24th April, 2026: I logged into the remote workstation as scheduled at 4:30PM IST. Till about 7PM I did all the boring admin related…
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Taking help of AI to Design an Experiment
I asked ChatGPT to design an experiment for me. An SEO experiment led with content. No technical stuff, no optimizations. Just plain and simple human written content. The way it suggested a structure to my homepage I was really impressed. Now all I need to do is design the homepage. In short it is suggesting…
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The internet has a lot of great Tools. Its the operator that’s missing
It was a Monday. I was checking the analytics of my experiment website. One thing led to another and I see I am on the pricing page of Microsoft Clarity. Initially what I was seeing in front of me I couldn’t believe. Such a wonderful tool for anyone who wants to measure UX activities, what…
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How to improve service experience – Automobile Industry
Whenever we buy any product, before even getting our hands on it, we have already set expectations in our mind. How the product will help me solve a problem, make me look good in front of other, take me from location A to location B in a more fuel efficient way. So on and so…
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omni-channel marketing
The other day I was on a call with a customer. They own 3 properties. Its a family owned hotel business. 2 of those properties are based in Mission Bay California, the other one in a different location. The mission bay resorts are equipped with a total of 3 restaurants and 2 spa’s. Few questions…
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How would I structure my digital identity?
When I think of my digital identity, I start to consider the various places in which I have my name enlisted. For e.g. I have this website which I own. Whatever I write over here is my right and under my control. But same is not the case on a 3rd party site, which has…
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It needs to feel like old times
Road trips. The moment I think of it, it brings a gleaming smile on my face. Like right now, that I am writing this, I am smiling end to end. Roadtrips have been a special kind of experience I have had the good luck off doing, several times over, over lakhs of kilometers on my…