For the ones who want to know

The first time I had heard the word ‘locus’ was in maths. In school. The memory is faded. All I remembered I tried memorising the concept, cause back then I really did not understand the concept and the underlying meaning of the word. Locus. 2 years shy of achieving the milestone of passing out of…

I was doing a little experiment. To complete the entire trip planning with the help of AI. It is a seamless experience. As I was doing my research, I was constantly looking at how the LLM (over here, Google AI Mode) was responding to my questions. I questioned 3 times, with as much detailed a…

Seeking upstream revenue growth from Enterprises? Not trying to capture the D2C segment? May be you are thinking what is need of UGC led product content? Revenue is being generated by marketing activities which lead to more face to face conversations with the top brass. That’s where all the marketing budget should be flowing in.…

When was the last time you retrospected about your positioning in the eyes of others? Think of it, through various conversations, email, chats you must had some adjective labelled with you. Describing your positioning. What others perceive you as? Smart, curious, adventurous, risk taker, storyteller, entrepreneur, persistent. These are some of the adjectives used by…

The other day I was talking to a colleague of mine. Every time I interact with him, I somehow get reminded of how team India of the late ninetees and early 2000’s used to call the captain of the Indian Cricket team Saurav Ganguly as; “Dada”. Dada in bengali mean Big Brother. What I am…

Few months back I was at a meet up in a friends house. I tried to spark a thought experiment. “We can each use a maximum couple of words to describe each other. Up for it?” – I looked eagerly on the reaction from my friends in the 6 by 6 ft room, decorated with…

By creating a segment of customer whom you’ve never talked to before. Imagine this, your official properties Instagram feed has a category of stories called “lights and shadows at heavenly adobe”. (considering if your properties name is “heavenly adobe”). You can easily see the analytics of the stories being viewed. Do not worry if the…

I don’t think anyone has noticed yet, but in past 1 month, I cold post only 1 YouTube video. That’s not consistency. Wake up in the morning, record the video which can be shared with all Hospitality Leader with the idea and concept of selling rooms to a very particular nice of audience. Creatives, especially,…

Volunteering can give you very different experiences, which inevitably provides you with us a chance to become a more rounded individual. The more experiences we have, the more adept we are at understanding situations. Volunteering can also help network with individuals whom you never thought of interacting. For example, if I volunteer for a hotel,…

I had written about my experiment on LinkedIN about distribution. 1 week in and when I look at my analytics, I could see I am short of 65% of hitting my weekly goal. (Goal divided by 12 weeks on the 90 day experiment). I knew I needed a quick course correction. In this pace, I…

“What have you been up to these days? Seems like you were completely unaware of the fact, that I had moved to Jamshedpur 2 months back.” expressed Fizz. Justifying myself, “You know how I never check WhatsApp group messages. Brush told me this news just yesterday as we were chatting in anticipation for today’s lunch”.…

If you’ve been in business for enough number of years, you will know this already. It all comes down to how well the operations happen, basis on which growth is directly proportional with. The better the operations strategy, the robust partnership bonds with clients, the stronger the moat for the business. The business of relationships.…

Continuing from the previous article wherein someone wants to capture a wider market’s share. Example for a business based in Morro Bay, they are able to capture the demand for family friendly resorts in Morro Bay. Now they want to capture demand for family friendly resorts in california. To accomplish this task we would essentially…

When I joined my first corporate job at the age of 32, I found myself learning about this concept called “setting the right expectation”. Once that is done, the rest of the journey with clients become a lot smoother. It was a great learning experience for me. I was learning client handling from a very…

Everyday doing the same work for the past few weeks. It is inevitable that one feels boring doing the routine tasks day in and day out. I felt nothing different. Friday, 24th April, 2026: I logged into the remote workstation as scheduled at 4:30PM IST. Till about 7PM I did all the boring admin related…

I asked ChatGPT to design an experiment for me. An SEO experiment led with content. No technical stuff, no optimizations. Just plain and simple human written content. The way it suggested a structure to my homepage I was really impressed. Now all I need to do is design the homepage. In short it is suggesting…

It was a Monday. I was checking the analytics of my experiment website. One thing led to another and I see I am on the pricing page of Microsoft Clarity. Initially what I was seeing in front of me I couldn’t believe. Such a wonderful tool for anyone who wants to measure UX activities, what…

The other day I was on a call with a customer. They own 3 properties. Its a family owned hotel business. 2 of those properties are based in Mission Bay California, the other one in a different location. The mission bay resorts are equipped with a total of 3 restaurants and 2 spa’s. Few questions…

Road trips. The moment I think of it, it brings a gleaming smile on my face. Like right now, that I am writing this, I am smiling end to end. Roadtrips have been a special kind of experience I have had the good luck off doing, several times over, over lakhs of kilometers on my…

A set of 3 channels, in English, Bengali and Hindi. Sharing digital knowledge through YouTube. Various influencer interviews would be done. Resurrection with a shift in mindset. Traveling by the road is the best way to travel, there is no doubt in that. With changing times, I have understood, its important to shift the mode…

Give this above line to a journalist and I am pretty sure they would agree to this statement. 99% of the times, the answer is within us, around us, its just that we do not pose enough questions. Maybe to prove that we are smart enough and comprehend the unsaid answers, only to find out…

Since last month, I was given a big responsibility at my workplace. Nominated by the Founder to be the main POC for all new AI Content Flywheel customers. The AI Content Flywheel contains 2 products. As we march towards a products only company, we are onboarding clients who are not on our CMS. In such…

I just posted a poll on LinkedIN along with scheduling a post for Sunday April 26th. Last 90 days worth of impressions data. 1. Total Impressions – 1185 2. 22 engagements. 3. The total amount of profile views – 92. Profile views is my north star goal. If I need more people to trust me,…

After having worked more than a decade in the martech space, I can safely say, this phenomenon of not posting content is not unique to only hoteliers. This spans across industries and organizations. If you observe with a keen eye you would notice only the top 5% of employees in any organization may be creating…

Not a lot of folks have the good fortune to sit at both sides of the business table. Being an employee as well as being an employer. Fortunately by some good luck, I had the opportunity to be in discussions retaining to new hiring from both sides of the table. For over 8 years as…

Many a times during my journey of creating content, be it for social media like Facebook/Instagram or for my YouTube, I have always struggled with a fast and easy way of transferring files recorded on my mobile device (which is an android phone [previously i used a OnePlus, presently using a ViVo phone.]) Out of…

How many times has it happened to you? Someone at your workplace/home gave you feedback. It can be related to anything. From how you deal with a particular situation at home to a colleague sharing how he felt bad when you tried highlighting a systemic problem with the executive leadership team. Feedback and advice/suggestions come…