This page acts as a repository on how much effort it requires to a great distribution channel going up for us, working for you, not limited to working with you. The saga of keeping tabs on this started back in late April of this year. If you fancy just seeing the results in a slide, click this link. It would help me gauge the interest of people wanting a deck.
Journey is the challenge – BEGINS
Posted a poll on LinkedIN along with scheduling a post for Sunday April 26th.
Last 90 days worth of impressions data.
1. Total Impressions – 1185
2. 22 engagements.
3. The total amount of profile views – 92.
Profile views is my north star goal. If I need more people to trust me, I want more people to come to my profile and check who am I. With that in mind, the experiment is how can I 10X my profile views in the next 90 days?
Game Goal – Generate 1000+ profile views in 90 days.
Strategy – Target hitting a 20K+ impressions number in the next 60 days.
Update as on 25th May 2026
Since starting this experiment overall I wasn’t able to post consistently on LinkedIn. Had to focus my efforts on the AEO/GEO/SEO whatever you call it.
Present day past 90 days data shows
- Impressions : 1982 (67% increase)
- Engagements : 24 (9%)
- Profile Views : 143 (55% increase)
Goal achievement % till date
- Impressions – 10%
- Profile Views – 15%
Update as on 21st October 2026
Present day past 90 days data shows
- Impressions : 481 (68% decline)
- Engagements : 3 (83% decline)
- Profile Views : 98 (35% decline)
Goal achievement % till date
- Impressions – Abysmal
- Profile Views – Abysmal
Learnings of Campaign Correction (LCC) – Put the strategy in operation. If 20K+ impressions need to be generated in under 60 days, then content needs to be accordingly well polished asking questions, relevant ones that may invoke a thought in them hopefully taking some action from there.
Also, I created a campaign URL builder and used that link through which (hopefully) profile click tracking can be measured. Not that it would give us any rocket science insight, but atleast we can understand few things directionally speaking. Mainly if not anything more, the content I am posting on LinkedIN is it resonating with my audience? During the course of this operational rigour a better audience alignmnet can also be found out.
Wait for the next Next Worthwhile Update (NXU)
Thanks
DB
24th April, 2026
1 thought on “Distribution”