Debdutto 
The weekend gone by was a long one. India celebrates the birthday of Mahatma Gandhi as a national holiday. 2nd October. Even though I work completely aligned with the US market, that day was a holiday for me. Coincidentally it was the day my old trusted MacBook Pro died on me for the 4th time. … Read more
For a middle class young adult living in India, buying an Apple laptop is nothing short of a dream. The same was true for me. Back then I had been running my business successfully for 4+ years. An agency based out of Kolkata. We had 3 verticals. Digital Marketing, Video Production and PR/Amplification. Any surplus … Read more
We had 15 mins scheduled for this meeting. A conversation between the Product Manager, Director of Customer Success, and me. Early on in the conversation, I posed a polarizing question. “Why is no one stating the obvious? The number of intermediaries through which we grab the attention of the audience has increased significantly. Social media, … Read more
Look I am no fortune teller but I am not naive. What AI may bring to our lives and take away from it, is a topic worth studying over an extended period of time. Such a massive technological shift and its repercussions cannot be experienced or seen in a short amount of time. Its like … Read more
The book arrived by courier. As I opened the wrapper, I saw a handwritten note by Prof Bhattacharyya. At the age of 29 seeing my photograph (taken 2 years back) on the cover of a book on the Making of Kolkata, made me feel ecstatic. There were no words to describe how happy I was … Read more
Let me give you few examples of User-generated content which you have encounter everyday. The applications we access through digital devices, e.g., Facebook, WhatsApp, Instagram, YouTube, etc., do not really exist in real life. Do you know of a real physical space called Facebook? No, right? Yet, these digital worlds shape how we think/percieve various … Read more
Why should someone choose you/your brand over your competitors? When a buyer is about to make a purchase decision, they differentiate based on your USP (unique selling proposition). Can there be something else that helps differentiate you? A “wow factor in the product’ most definitely ensures customers have one more reason to transact with your … Read more
Looking at the stats Google provides, I can safely say, users do end up seeing 360 photographs. By delivering an immersive experience, 360 photographs help position your property extremely well. As you can see from the screenshots above, these 360 photographs are from 2 properties that sit diagonally opposite in terms of their offering. 1 … Read more
Recently I have seen 2 contradictory narrative floating around in LinkedIn. Ai visibility is a hoax to measure. The traffic % itself is very small to start with. Each AI model has your previous historic data, so the answers provided are so personalized, its like a 1-to-1 match happening between search questions and answer. In … Read more
If you are remotely related to hotels, resorts you should look at publishing content on LinkedIn, Facebook, Instagram and/or YouTube if you want to increase the hotels/resorts’ brand visibility in a post AI world. There are multitudes of reasons why any one of these should be your chosen platform. I will try to list down … Read more