Debdutto

If you are a city hotel, asking for more paid media ad budget/another PR interaction may get rejected. On the other hand, if you yourself create content the audience is love seeing, that is marketing paid in effort. Not in actual money. The finance department cannot reject because you never went for approval. An extra … Read more

11:18 PM: Another cigarette. 2 in a row. The smoke rises up and mixes with the white cabin lights. The top floor of the commercial tower in front of me hadn’t switched off their lights yet. The white smoke from my cigarette dissolved perfectly with the white office lights. The rest of the lights in … Read more

Definitely another language. Spoken language, not any programming language. Meditation, Yoga, Calisthenics, Negotiations, Swimming, Growing my own fruits and vegetables, Analyzing data better, representing data in a better format for sharing more impactful stories. Oh how can I forget, I want to learn to write better stories. The list may go on an on for … Read more

We’ll all have heard this particular word in the recent past. AI Slop. Colloquially speaking, AI Slop refers to the immense amount of content that is being spitted by AI. If you really put in a second efforts to create any content, just a second effort, believe me, humans will notice that I will give … Read more

Yes. There are multiple forms of meditation. I have heard when people drive very fast, it is a form of meditation to them. When I read books, it is a form of meditation to me. Same is the case when I am photographing or editing a photograph. Its not the case when I am video … Read more

There was a shadow and burden that I had been carrying so many many years. Approximately, 7+ years. Something which I have never shared with anyone. Even to my very near and dear ones. Partly because I never knew why I took up smoking again. Back then in the early 2018’s if I knew what … Read more

When does someone book a hotel? Either they need to go on a vacation, or to a different location far from their hometown on business. Primarily, these might be 2 reasons why any guest may want to book a hotel. In both these cases the user is having to decide only on the basis of … Read more

Integration of 360 photographs in the booking engine. Instead of photographs, have the 360 photographs. That way a client can actually experience the room in its totality. This obviously is true if you have rooms that needs to be sold at a premuim. In India market context say somewhere above 5000/-. In Western markets upwards … Read more

I had emailed a customer about their product trial period expiring. They would now need to start paying for product usage. Under 30 mins I get a response from the client, “Hey DB, you may not be aware but we have already signed up a contract for the packaged deal of using both the AI … Read more

Not able to leave smoking. What is this? You know the blueprint, you have done it before, but even them, why? Is there a reason? Have you even tried finding the reason? Is it only lack of self control? I stopped for a couple of seconds. Self control. Yes, that’s the exact reason. Self control … Read more