We’ll all have heard this particular word in the recent past. AI Slop. Colloquially speaking, AI Slop refers to the immense amount of content that is being spitted by AI.
If you really put in a second efforts to create any content, just a second effort, believe me, humans will notice that I will give you couple of examples.
Right at this point of time as we all know, content creation is very easy. With all the different AI models out there which can generate crazy amount of good text, good videos, great audio. If you put in X amount of money every month, you are bound to get a certain amount of accurate content. No human involved in this system. A machine, enhanced by several prompts and guardrails is able to generate content at scale. Content creation isn’t the problem anymore.
When content creation is commodity, what is that unique attribute you posses which none of these big tech AI models can replicate?
Think over this.
People are using AI in everything. The search experience in a years time will be all with AI Chatbots. Everyone is going to be interacting with a superhuman brain through a chat interface. This superhuman brain (LLMs) are owned by big tech companies like Google (Gemini, Nano Banana), Open AI (ChatGPT), Anthropic (Claude) etc.
Yet, backed by billions of dollars what is it that you have which none of these AI models have?
Throughout your life, with all the different unique experiences which you have had as an individual that is something big tech does not have access to. This unique “perspective” or lets call it “Point of View” is stored in your memory (hardware).
The unique point of you that you have which only you can share through stories, photographs, written words or audio/video.
Funny thing about the Internet world – until and unless you start creating and publishing more content there’s no chance of other digital entities to know about your existence. The other digital entities can be user who have various profiles in several social networks. Digital entities can be algorithms trying to understand what your brand and business is about.
Until and unless your content with its unique PoV is published, no one, I mean absolutely no one in the world would be able to know you. If I do not know you, would it even be possible to do business with you? No.
So start creating content. Not the AI Slop one. But content that you want to share highlighting your unique PoV.
That’s the only content people want to see and hear and read. Authentic PoV.
If you have questions about the type of content you want to make? The answer lies within the question.
Thanks
DB
25th May 2026.