For the past couple of months, I have had the chance to work with the Marketing Director of 2 properties based in Canada. Absolute gem of a lady. Always responsive.
Nemo, lets call her that to hide her identity. Initial first impression while researching indicated how good Nemo would be at her work. I was excited to work with her.
I could find glimpses of the knowledge she posesses when I looked at the 360 approach marketing. Content production, with a heavy push towards media publications. She understand influencer marketing. She understand what moves the needle.
It would have been an ideal case wherein I could get Nemo to come on camera and do a Souls Beyond Screens episode with. But I do not know if she would accept my invitation. Afterall she is a client.
Understanding the customer is a crucial component on how well you can be as a marketer. I saw Nemo understanding her customer so well. The content on the website for the properties she manage is like none I have seen in the recent memory.
Nemo’s startegy once again solidifies how content is the only way for you to increase your visibility. If you are curious on which medium (text, audio, AV) as your preferred mode of content production you may like reading this.