When I think of my digital identity, I start to consider the various places in which I have my name enlisted. For e.g. I have this website which I own. Whatever I write over here is my right and under my control. But same is not the case on a 3rd party site, which has scrapped data from the internet and showcased me in a particular light. That 3rd party source is not in my control. To provide another example, someone may decide to start an instagram page with my photographs and provide better captions to the photographs before sharing it in the larger world. That person can be taking permissions from various different photographers before utilizing the images for reposting. That’s a 3rd party source which may also represent you in the digital space.
In my present experiment that I am doing, I am letting digital create my entity. I want to see the google search terms through which any traffic is coming. Would want to measure branded vs non-branded, with a heavy emphasis on branded terms. Marketers really do not understand the true power of branded terms. I get questions where people want to focus on non-branded when the focus should clearly should be on geographic branded terms. More on that in a different article.
But when it comes to structuring my digital entity, this is how I am going about it. This website is the only platform I truly own (along with shared server and hosting ;))
No, but jokes apart, with so much information being spitted out by LLMs, its very well possible where somewhere in the far other corner of the world, someone knowingly or unknowingly is try to tarnish your digital image. The way big tech works, you never know whose side they may take. If on the other hand you have your website as the digital real estate, I think that’s worth the rent paying for to have a digital real estate in the digital world. This one you own and control what goes inside of it.
After a period of 3month-1 year, I will share a detailed list of keywords which are appearring on Search Console. In this experiment, I am not going to link to external sources as such. Mostly interlinking. A heavy dose of interlinking. If the bots stumble upon my site, I feel internal linking alone should ensure all links are scrapped. Oh, did I tell you, I am using the most simple form of a CMS. WordPress. No SEO plugin. Just plain and simple articles coming from the heart of a storyteller.
I will be updating content very heavily on this small real estate I own. Along with that I will utilise other social channels to build audience on that platform. But rarely will I try to cross polinate. Or may be I will cross polinate. I don’t know. Don’t ask me now. Let me start this journey only then can I answer all the questions.
I will update this article as we move forward in my journey.
Thanks
DB
27th April, 2026