Debdutto 
When was the last time you retrospected about your positioning in the eyes of others? Think of it, through various conversations, email, chats you must had some adjective labelled with you. Describing your positioning. What others perceive you as? Smart, curious, adventurous, risk taker, storyteller, entrepreneur, persistent. These are some of the adjectives used by … Read more
The other day I was talking to a colleague of mine. Every time I interact with him, I somehow get reminded of how team India of the late ninetees and early 2000’s used to call the captain of the Indian Cricket team Saurav Ganguly as; “Dada”. Dada in bengali mean Big Brother. What I am … Read more
Few months back I was at a meet up in a friends house. I tried to spark a thought experiment. “We can each use a maximum couple of words to describe each other. Up for it?” – I looked eagerly on the reaction from my friends in the 6 by 6 ft room, decorated with … Read more
By creating a segment of customer whom you’ve never talked to before. Imagine this, your official properties Instagram feed has a category of stories called “lights and shadows at heavenly adobe”. (considering if your properties name is “heavenly adobe”). You can easily see the analytics of the stories being viewed. Do not worry if the … Read more
I don’t think anyone has noticed yet, but in past 1 month, I cold post only 1 YouTube video. That’s not consistency. Wake up in the morning, record the video which can be shared with all Hospitality Leader with the idea and concept of selling rooms to a very particular nice of audience. Creatives, especially, … Read more
Volunteering can give you very different experiences, which inevitably provides you with us a chance to become a more rounded individual. The more experiences we have, the more adept we are at understanding situations. Volunteering can also help network with individuals whom you never thought of interacting. For example, if I volunteer for a hotel, … Read more
I had written about my experiment on LinkedIN about distribution. 1 week in and when I look at my analytics, I could see I am short of 65% of hitting my weekly goal. (Goal divided by 12 weeks on the 90 day experiment). I knew I needed a quick course correction. In this pace, I … Read more
“What have you been up to these days? Seems like you were completely unaware of the fact, that I had moved to Jamshedpur 2 months back.” expressed Fizz. Justifying myself, “You know how I never check WhatsApp group messages. Brush told me this news just yesterday as we were chatting in anticipation for today’s lunch”. … Read more
If you’ve been in business for enough number of years, you will know this already. It all comes down to how well the operations happen, basis on which growth is directly proportional with. The better the operations strategy, the robust partnership bonds with clients, the stronger the moat for the business. The business of relationships. … Read more
Continuing from the previous article wherein someone wants to capture a wider market’s share. Example for a business based in Morro Bay, they are able to capture the demand for family friendly resorts in Morro Bay. Now they want to capture demand for family friendly resorts in california. To accomplish this task we would essentially … Read more