What can I teach?

Learning and teaching have been my foremost favourite habits. From a very early age i had picked up this habit of teaching. I had a little help from luck too. Teaching does come a naturally to me. At this present moment in time what are the things I feel I am confident enough to teach? … Read more

Product marketing for a SaaS organization

Seeking upstream revenue growth from Enterprises? Not trying to capture the D2C segment? May be you are thinking what is need of UGC led product content? Revenue is being generated by marketing activities which lead to more face to face conversations with the top brass. That’s where all the marketing budget should be flowing in. … Read more

Positioning. What is this? Why is it important? What can you do about your positioning?

When was the last time you retrospected about your positioning in the eyes of others? Think of it, through various conversations, email, chats you must had some adjective labelled with you. Describing your positioning. What others perceive you as? Smart, curious, adventurous, risk taker, storyteller, entrepreneur, persistent. These are some of the adjectives used by … Read more

The Next Hurdle

Few months back I was at a meet up in a friends house. I tried to spark a thought experiment. “We can each use a maximum couple of words to describe each other. Up for it?” – I looked eagerly on the reaction from my friends in the 6 by 6 ft room, decorated with … Read more

How do I market my destination or city hotel?

By creating a segment of customer whom you’ve never talked to before. Imagine this, your official properties Instagram feed has a category of stories called “lights and shadows at heavenly adobe”. (considering if your properties name is “heavenly adobe”). You can easily see the analytics of the stories being viewed. Do not worry if the … Read more

Consistency in everything

I don’t think anyone has noticed yet, but in past 1 month, I cold post only 1 YouTube video. That’s not consistency. Wake up in the morning, record the video which can be shared with all Hospitality Leader with the idea and concept of selling rooms to a very particular nice of audience. Creatives, especially, … Read more