Public Perception a.k.a Digital Perception. Why it matters more than anything when it comes to online demand capture startegy?

Me and David were having a conversation on what moves the needle the most in a chatbot based post AI world? An interface where users are interacting with LLMs, conversing with them. Our official meeting had concluded when David made a statement. “I think PR, especially 3rd party media houses talking about you, would be … Read more

A recap on Digital Marketing

If you are a business owner from India you might want to hear me out   Have you noticed the flood of digital marketing activities in your Facebook news feed? You might have also noticed that all educational institutes have taken this digital marketing space by storm & quite literally everyone is trying to sell a course.   But before we dig further & discuss on why the … Read more

What can I teach?

Learning and teaching have been my foremost favourite habits. From a very early age i had picked up this habit of teaching. I had a little help from luck too. Teaching does come a naturally to me. At this present moment in time what are the things I feel I am confident enough to teach? … Read more

Product marketing for a SaaS organization

Seeking upstream revenue growth from Enterprises? Not trying to capture the D2C segment? May be you are thinking what is need of UGC led product content? Revenue is being generated by marketing activities which lead to more face to face conversations with the top brass. That’s where all the marketing budget should be flowing in. … Read more