Today I was having a discussion with my good friend Sohail when suddenly the topic of Actual Real Content marketing came up. This is an excerpt from that discussion.
As you can clearly understand from this audio file, the point over here is to do meaningful communication over the digital platforms that are available to us & not just put up content on the Facebook page, just for the duty of it.
As can be clearly seen from the comparison above, even though both are ads promoted on Facebook, the one with the more authentic image thumbnail actually captures our attention better.
Aren’t we all looking for attention of our Target Audience through Digital Ads?Columbia School of Business creates content about a couple from the batch of ‘13
1 further example of why content marketing is important is when I saw a post from Srijan Realty Group which wasn’t sponsored, yet it came on my newsfeed, automatically.
If you have read my piece of Digital Hoarding advertisements, you would know how important it is to get free eyeballs. Oh & wait, wasn’t free eyeballs what earned PR all about?
The digital platforms that we work on, indeed is the platform where we ultimately would want to get earned media/PR. Content marketing is the path of achieving that status of a digital first brand. Great content ultimately WINS
