For the past few days I have been journaling heavily about my entrepreneurial journey. On how in the past 6 to 7 years time hasn’t stood still. I am in self reflection mode so to speak. Reflecting on the countless things which I have got to experience on this wonderful journey of being an entrepreneur. On one such journal chapter, I was researching about the rise of digital marketing that India is seeing & my experience of being part of that group of Internet Entrepreneurs. While I was researching the term “Digital Marketing Company in Kolkata” interesting few statistics came in front of me, which had me confused. I’ll narrate the statistics for you which is the showing the results of Google Search Terms over a period of 5 years & in 5 different cities. In 2016, The number of people searching on Google for “Digital Marketing Company in Delhi” & “Digital Marketing Company in Bangalore” is significantly higher than that from Kolkata, Lucknow, Patna & Pune. That is pretty straight forward. Nothing interesting. But Wait!Fast forward to see what statistics are saying more recently. Let us look at the statistic showing the same Google Search term, but this time, we observe for the last 12 months data only. It may come as a surprise to a lot of us, but see the rise in the awareness of people who are searching “ Digital Marketing Companies in Lucknow”. Who are these people? Why are we seeing such a rapid rise?Second and a more glaring observation, why haven’t we seen such an expansion of Google Search volume from Kolkata?To understand & try to find a better connection, I looked at the last 90 days data, keeping all other parameters same & the results which came up, were shocking.How is it that people from Kolkata or specifically business owners from Kolkata do not search “Digital Marketing company in Kolkata”? I do not have the answer to this, if you have, I would love to know!If business houses of Kolkata are fearful of going all guns blazing on the digital world, that is understandable. It will take baby steps & slowly yet steadily we would adapt. On the other hand, if it’s a case of business houses remaining unaware of various growth opportunities that the digital world comes with, that is a problem needs to be taken care for. Through various awareness drives that me & my team members are executing, explaining to the business community of Kolkata how digital transformation can make businesses grow using the digital space.The whole purpose of this Audio Visual Content is to connect with business owners & understand why this anomaly of slow adoption in Kolkata, whereas cities like Lucknow, Patna are riding the digital growth wave at significantly better pace. Seems like the SME business community of Kolkata is yet to act. At least that’s what the data is saying. I would love to hear what you have to say about this?