Customer journey while booking a hotel
You have been in the hospitality industry for more than 2 decades. The customer journey while booking a hotel is extremely clear in your head. What is it that you…
Debdutto Banerjee taking a photos with his mobile phone
Mobile Photography as a way to slow living?
By the end of this blog article, I shall be able to explain how mobile photography for a slow living has been a way to enjoy my life better than I am used to.
Debdutto looking at his phone
Digital Minimalism – System Design – The harmful effects of smartphones
5th June 2022 The more I research technology the more I realize its harmful effects. It has been some time now, I have been criticizing the disproportionate usage the smartphone…
Learnings of Outreach Management for a Government Institution like Kolkata Municipal Corporation (KMC)
When we were tasked with the outreach management for a government institution like Kolkata Municipal Corporation(KMC) our preferred platform of choice was pretty simple. Facebook.
Today the purchasers are aware consumers & would not take no for an answer.
In an overcommunicated world of 2021, putting up your hand & expecting people to take notice of you is extremely difficult. Especially if you are a business looking to make…
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7 types of audit reports that your digital marketing agency may not have performed
In this video, I explain briefly, what each audit does, why is it required. At last, the combination of all the audit reports should be amalgamated in a report which would then act as a roadmap along with becoming a measure of success
Digital Hoarding Advertising and Marketing on Facebook for a retail chain of Healthcare Diagnostics Centre in Kolkata
This article is purely written from my own personal observations, in no way to I take liability of any problem which you may face on adapting my philosophy of Digital Advertisements.
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What I learnt while working in the education sector as a Branding & Marketing Consultant
I have found myself in situations where I wouldn’t have been there, if not for sheer luck or circumstances. One such meeting happened when Rupsha Di & I were discussing…
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Schools will not be doing digital advertising
Today I am here to discuss & raise a question in your mind if your one of the decision makers associated with an education institution
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Evolution of Diagnostics & Pathology centres in Kolkata along with the rise of multi-speciality & super speciality healthcare units
The other day I was reading an article by the one time Chief Economist of India Mr. P.K.Basu where he mentioned “how Kolkata has seen a surge in medical tourism,…