A recap on Digital Marketing

If you are a business owner from India you might want to hear me out   Have you noticed the flood of digital marketing activities in your Facebook news feed? You might have also noticed that all educational institutes have taken this digital marketing space by storm & quite literally everyone is trying to sell a course.   But before we dig further & discuss on why the … Read more

What can I teach?

Learning and teaching have been my foremost favourite habits. From a very early age i had picked up this habit of teaching. I had a little help from luck too. Teaching does come a naturally to me. At this present moment in time what are the things I feel I am confident enough to teach? … Read more

Product marketing for a SaaS organization

Seeking upstream revenue growth from Enterprises? Not trying to capture the D2C segment? May be you are thinking what is need of UGC led product content? Revenue is being generated by marketing activities which lead to more face to face conversations with the top brass. That’s where all the marketing budget should be flowing in. … Read more

Positioning. What is this? Why is it important? What can you do about your positioning?

When was the last time you retrospected about your positioning in the eyes of others? Think of it, through various conversations, email, chats you must had some adjective labelled with you. Describing your positioning. What others perceive you as? Smart, curious, adventurous, risk taker, storyteller, entrepreneur, persistent. These are some of the adjectives used by … Read more