What is Digital Transformation?
Simply put Digital Transformation for your company is the process of digitising your offline activities. Just like your business has 5 verticals namely HR, Finance, Operations, Sales & Administration, digitising your business not only requires you to think differently, but think & act in a market first approach having the digital ecosystem in mind in all of the business verticals.
Let’s look at a scenario, shall we?
Back in 2017, Did we ever think a national hospital chain would have to have their own mobile application? Even Apollo Gleneagles didn’t think so. But standing in April, 2021, Apollo has not only launched their app but marketing it heavily on all digital platforms. That’s how fast digital transformation is shifting industries across verticals.
Think of it?!
Scenario 1
You are in the educational space, word of mouth marketing works best for you, isn’t it? But have you delved deep & chalked out a proper POA of digitising your “word of mouth marketing strategy”?
Scenario 2
You are in the business of health care. Pathology centre or a small nursing home. If Apollo can have a 24*7 application where people can reach out, why can’t your business have the same facility?
Have you thought of using WhatsApp business strategies to not only be connected with your target audience, but also market your pathology centre.
If so, we would love to hear how well has it being going.
If not, then why don’t we sit for a 1-on-1
The world is changing at an alarming rate is an understatement. For a week even WhatsApp got scared with the arrival of Signal & a single tweet from Elon Musk
Our businesses are still small comparable to these big tech giants, but ours is equally as vulnerable, if not more.
Digital Transformation is a MINDSET, it isn’t about the financial capability of your business to hire a fortune 500 company to transform your business processes. It is more of a mindset, an eagerness to ensure that your business is insured for a digital first world.
Start Digitising your business, get your business transformed!
