It has been close to 5 years that I have been working with my good friend & partner Mohammed Sohail.
Since Sohail comes from a journalism background it is very natural for him to be telling stories so that people ultimately end up reading them, that was primarily what we were doing at Beacon Kolkata. Sohail nowadays laments and tell me that people don’t see good content anymore, while the statement is true to a large extent, today, I would still beg to differ.
I’d explain.
Recently, I have noticed quite a number of brands started content marketing in a small yet respectable manner. A real estate company is trying to do content like director speaking about why the formed the company, word from owners of houses who have been staying at homes built by this real estate company, engaging over a talk session with the advocate and making the general public more aware of the different real estate rules that is HIRA, etc.
Likewise, I see educational institutes taking the path of video content marketing to talk about not only their brands but also about the countless lives that they have been able to change in the course of their business existence.
I will always fondly remember a story which I had covered when I was working with Pathfinder Educational Institute. The entire story was shot edited and the final delivery was done if I’m not wrong within seven days. Releasing the same on social media we got a very positive response. The digital sales funnel which was created also returned a positive ROI.
It was once again that I got reiterated of the concept and the importance of good content
When we look at this content produced by Orange Media group of Mr Firhad Hakim, we see that the amount of engagement that the post has generated is something which the algorithm of Facebook is not able to handle and capitalise on.
To understand this let’s look at similar well produced audiovisual by a brand which has a more of an advertising tone to it.
As we can see even though this well produced content was boosted on Facebook the engagement ratio is to comment is to share is not even as close to as what we can see on Mr Firhad Hakim’s content.
The question may also be that this is a content which is related to one politician and that is why it is going beyond the general rules of the algorithm, that is not exactly true.
I’ll give you an example of branded content which when done right has similar properties of beating the algorithm.
Let’s look at this audiovisual campaign which Orange Media group had designed for JW Marriot Kolkata. In this Mother’s Day campaign the engagement and share
-ability of the content even if branded did not get hampered and resulted in a very positive ROI because the content was good & communicated to the audience.
As a brand manager, marketing manager, business owner if you think your brand would get help with good well produced audiovisual content then get in touch with the people at Orange Media Group they are doing good work at very affordable rates.
