Marketing a hotel with videos can be a great way to showcase potential guests what they can expect if they choose to stay at your property. In this detailed article you will learn how effective hotel video marketing can be executed with 22 easy-to-implement ideas. All you would need to do is pick these one by one & start executing them.

If you want to check out the complete video marketing strategy a hotel can follow make sure to check out this detailed article. After creating more than 100 videos over 2 years I learned a lot about how videos can be utilized to market your property. If you are serious about selling your property using the power of video communications, look no further.

Hotel Video Marketing Ideas #1 – Virtual Tours

A lot of hotel managers may get perplexed when they think of incorporating videos into their marketing arsenal. Although it may be daunting at first, hotel video marketing ideas are easy to come by the moment you put yourself in a guest’s shoes. Guests are 67% more likely to book when a video tour is available. That is why having a video tour of your property is a must-have. Below mentions the best ways of utilizing virtual tours for your property.

1. Virtual Tour of the property

Potential guests are searching for hotels where they are going to stay during their vacations. According to their budget, they have shortlisted 3 properties. 1 property website has a video tour of the property the others don’t. Which property in your opinion would be getting the booking? The one which has a video on the website. So the #1 hotel video marketing idea is to get your properties’ video made & uploaded on the website. You can also utilize the video on your hotel’s social channels.

2. Virtual Tour of Individual Room Types

Each type of room in your hotel has its own salient USPs. From some rooms, the sunset may look brilliant. While there might be another room which has a pool view. even more so, there might be rooms that are super deluxe rooms with a kitchenette. One of the best ways to highlight the individual aspects of the rooms is to get individual videos made for all the room types.

If your property has 8 types of rooms comprising a total of 72 rooms, you already have 8 different types of video marketing ideas to sell each room.

3. Virtual Tours of the amenities at the property

When thinking of hotel video marketing ideas do not forget about the various amenities that can lure a guest to your property. From the size of the pools to the duration when the hotel gym is open. Depending on your property, there may be 1 or more amenities that can be highlighted through a video.

4. Walkthrough Video of the Restaurants at the property

There’s a high chance that an F&B outlet is associated with your hotel. Make a great video highlighting the various aspects of the restaurant. Make sure that the video is edited to showcase the feel of the F&B outlet. If the outlet is a quirky resto-pub then the edit of the video would be vastly different from a laid-back breakfast outlet.

Hotel Video Marketing Ideas #2 – Food & Beverage

5. Video of the breakfast that is served at the property

Highlighting the array of food available at the breakfast table can be a game changer when thinking of hotel marketing ideas. A lot of guests look at the breakfast that is available be it complimentary or paid when choosing a hotel to stay at. Having a well-made video embedded on a page of your website highlighting the breakfast foods can be a good way of engaging with potential customers.

6. Video of the food served at the restaurants

Think from a customer’s perspective when they are finalizing a hotel to stay at during their vacation. Wouldn’t it be nice for them to know the various items that are available at your restaurant? Then why not have a video showcasing the array of food that is available at your restaurant?

7. Video of the drinks that are served at the property or its F&B outlets

Video marketing for hotels can also be done by showcasing the various drinks that are available at the restaurant/pub. starting from mocktails to cocktails. By looking at the sale inventory of the various drinks, you can decide on the drinks that need to go on the video.

8. Must have dishes at your property

Make a small listicle video titled “Top 5 dishes that you must definitely try out when staying at [your property name]”. Then embed the video in your promotions or why stay at your hotel page on your website. or if you have a dedicated page on your hotel website for the restaurant, make sure to embed this video over there.

9. Must have drinks at your property

Similar to what is done for must-try dishes, you can incorporate a small 3 min video of the “Top 5 must-have drinks at [your restaurant/Pub name”]. This can be a great opportunity for you to showcase your signature drinks. You can also highlight the top 5 must-have drinks for kids & children. This way you are positioning your property as a family-friendly property too.

Hotel Video Marketing Ideas #3 – Interviews

10. Interview with the General Manager of the hotel

Ask your hotel General Manager to speak on a video camera as if he/she was trying to convince a guest to come & stay at your property. Make sure he/she shows all the various amenities that need to be highlighted for your guest to feel compelled to book a room at your property. The output of the edited video can be a mix of the General Manager’s interview along with B-Roll shots of the property.

11. Interview with the Chef at the hotel

Who can sell the food that is being made at your hotel’s restaurant better than the Head Chef? Have your head chef/executive chef come in front of the camera & explain why one should try out the delicacies that are being prepared in the kitchen. Show a few shots of the Head Chef plating the food and presenting it to the guest.

Hotel Video Marketing Ideas #4 – Location

12. “X” no of reasons why one should visit your destination

Your hotel will only get booked when your destination is saleworthy. When building up the hotel video marketing ideas make sure there’s a good portion of your effort going towards marketing the hotel’s destination. The more awareness a potential guest has about your destination the higher your chances of getting guests walking through your properties’ doors.

You can look at this video which I made to showcase how you can use local knowledge to market your destination.

13. When is the best time to come to your property?

Showcase your hotel destination with visuals that are eye-grabbing. Through a well-made ad video share the best times to visit your property. This video can be promoted across social media to spread awareness about the hotel.

14. Places to see while one is staying at your property

Have a short crisp video highlighting all the popular tourist destinations around your property in a video. Try to put in a reason why they should visit that place while staying at your property. make sure this video is also uploaded on the property’s official YouTube, Facebook, Instagram & Tik-Tok channels. This will also help in Video SEO. Not only that but when a potential query comes through, you can send this video to the guest along with your property virtual tour videos.

15. What one gets to experience if they visit your property during the off-season?

Off-Season business blues is one of the major concerns every hotelier has to deal with on a yearly basis. Out of the many hotel video marketing ideas shared here, this one idea can be utilized to create demand for off-season guests. Let me illustrate with 2 examples.

Returning Guests – guests who have already visited your property are more likely to come to your hotel during the off-season if a good promotional deal can be showcased to them. Package a promotion that can lure returning guests to visit your property during the off-season.

Influencer Marketing Plugin – Travel micro-influencers are always looking for opportunities to collaborate with properties during the off-season to visit the destination & market your property to their audience. The off-season is a great time to call such influencers to your property. They can create some wonderful outreach for your property.

Look at this property based out of Kerela who are using influencer marketing to their advantage.

16. Unique/Offbeat places to see if one is staying at your property

When planning for the hotel video marketing campaign step inside the shoes of the guest. If guests have been asking for offbeat places to see in your destination, give them a video that contains the most offbeat places one can visit if they stay at your property. This particular video will showcase that as a hotelier you know the destination more than anyone in your competition thus solidifying the messaging. If you want to explore [your hotel destination name] stay at [your hotel name].

17. Video about the various ways in which one can reach your property

In general, there are a number of ways in which one can reach your property. Highlight in as much detail as possible how one can reach your hotel whatever the guests’ transportation mechanism. Include tips on how one can avoid traffic congestion on their way to your property. If you have tied up with a cab service make sure that in this video that particular message is communicated. Mention any complimentary transportation services that if offered to guests in this video.

Hotel Video Marketing Ideas #5 – Promotions

18. “X” no of reasons why one should stay at your property

As a property manager, you would know why a potential guest should choose your property rather than any other property while visiting your destination. Make a listicle video with ‘x’ no of reasons why a guest should stay at your property. Make sure to include clips of your most luxurious rooms, the close proximity to the tourist destinations, the food that is served at your property, etc. The video content can also highlight how previous guests have had a gala time when they stayed at your property.

While creating this 2 min video imagine yourself as the hotel salesperson selling the property through a 2-min video script. Include visuals that are eye-catching for a tourist. If your property allows pets, show a visual of a guest having fun with their pet at your property. This particular video can be used in your email signature so that whenever a potential guest receives your email they have a chance to see this video.

19. Reason for booking directly through your hotel website

A book-direct strategy is crucial for running a profitable hotel business. Apart from highlighting the book direct benefits on the hotel website, create a video outlining the various benefits a guest may avail when they are directly booking through the hotel website or through any other direct channel. Make sure to send this video across to any new email subscriber or anyone who has liked your Instagram or Facebook page.

20. Launching a new item in the menu

Whenever your hotel decides to introduce any new item on the menu that item can be turned into a nice little video. The video can be promoted across social media & through personalized emails to all previous guests who have visited your property.

Hotel Marketing Video Idea #6 – Testimonials

21. Testimonial of happy customers

A critical aspect when finalizing the first few hotel video marketing ideas that need to get implemented is testimonials. Over here I’m not talking about boring testimonials where the guest is facing the camera dumb-shocked & saying few words because the property asked them to give a testimonial. I’m talking about a testimonial that explains how they felt when they were at the property & how they cannot wait to come back again.

22. Employee testimonials

Happy employees would treat customers in ways that result in superior guest experiences. Sharing testimonials of employees on the website & social media positions your hotel as a place where everyone feels happy to work. Show what a typical day looks like in the life of an employee. Showcasing how they go above & beyond their normal work responsibilities to make guests feel special.

Hotel Video Marketing Ideas #7 – How to develop your video content calendar?

Creating a list of hotel video marketing ideas can become a daunting task at first, but the more you start delving into creating content, the more you would understand which content works for your property and which doesn’t.

Google Search Console is a great tool to find out hotel video marketing ideas.

Once you have created your content calendar make sure to talk to a local video-production team to discuss how they can partner with you in creating regular video content. If budget is an issue you can also look at producing these videos yourself with the help of a smartphone. There are multitudes of free video editing tools which are available for smartphone cinematography and editing.

Conclusion

The key to succeeding with video content is to start using videos. Not all videos have to be professionally shot. All short-form videos, that is reels are shot with smartphones and posted with minimal editing. If as a hotel manager/marketing manager you can think of the various things a potential guest may want to know about a destination, then share that information over YouTube shorts/Instagram reels. That in itself will create a massive awareness of your property. It is in being consistent & posting regularly that will get the most amount of results.

Video is an extremely powerful tool that can be used in marketing your hotel to prospective guests. The key to using videos as a communication tool is to understand the guest customer journey. The more intricately you know your customer, the better videos can be created for communicating the value of your property. Creating a content calendar outlining the hotel video marketing strategy is the first step in utilizing videos for marketing your hotel. If you are extremely serious about using videos to market your property make sure you check out the comprehensive guide to using videos to market your hotel.