If you are a business owner from India you might want to hear me out
Have you noticed the flood of digital marketing activities in your Facebook news feed? You might have also noticed that all educational institutes have taken this digital marketing space by storm & quite literally everyone is trying to sell a course.
But before we dig further & discuss on why the current scenario of digital marketing is just a transition phase, let’s just have a quick recap & get ourselves at an equal digital exposure level.
So what is Digital Marketing & how can it help your business?
If I had put the complete detailed meaning & the scope of Digital Marketing then it would take a lot of time. I’ll keep it short.
Using the digital space that is available to any business to reach out to more people & communicate with the audience for their business growth is what digital marketing is all about. Marketing traditionally resulted in sales. That is true even in the digital space. But that’s not what all that digital spaces should be used for. The digital space can be used in multiple manners to help your business achieve any desired outcome.
The outcomes of a digital campaign can be much wider than just marketing, it can include
- Sales
- Branding
- Marketing
- Communications
- Positioning – including digital PR campaigns
- Operational Efficiency Optimisation to name just a few outcomes
Depending on the objective of a particular campaign a strategy is chosen & the campaign is executed.
The key points over here are
- Digital Spaces &
- Communication
So, what do I mean when I say digital spaces?
I mean platforms like Facebook, WhatsApp, Google Search, YouTube to name a few. Digital spaces also include platforms like Just Dial listing to a Netflix Series listing. Any thing that we see on a digital device is the digital space being viewed.
And part 2 of the point being communication
Why are we talking about communication when we were originally talking about marketing?
Because marketing was always about communicating with the target audience about your business’ products & services. In the digital space where everyone is trying to grab attention communication has become all the more difficult. Every brand in your industry is doing similar things to grab the attention of the target audience. If we are to stand out in such a overcommunicated digital world, effectiveness our of communication is the key.
And, when we are looking out for effective communication over the digital spaces then we must look at few more parameters before we try and understand the full length and breadth of this massive opportunity Effective Digital Communications presents us with, for brands big & small.
We need to look at 10 points before we fully grasp this space of Digital Marketing in Kolkata
- What is the importance of Google in accordance to my business?
- What is the role of Facebook?
- WhatsApp, Signal, Telegram and the scope of marketing over there?
- What is the medium we are choosing for communication?
- Where is my target audience’s attention & on what platform are they spending most of their time?
- Are we taking enough feedback from our audience as to what kind of content would they want to see from your brand?
- Since the market has changed gradually where we look at the customer loyalty loop, what extra value addition are we giving back to our audience so that they are an avid advocate of our brand?
- Everyone is spending money on digital ads. But are you able to track the performance of your ads?
When you are thinking about the digital space, we must have that knowledge that 3 key pillars are very important –
- Development & technical support for the website or mobile application. Your digital business entity.
- The media type (artwork, films, documentaries, blog articles etc)
- Media Buying on the chosen platforms of choice
As can be clearly seen the vastness of Digital Marketing & the kind of uses it has for your brand is immense & vast which is evolving every single day.
So, when you are looking at choosing your Digital Marketing partner remember it goes way beyond just marketing. It’s all about effective communication.