Using videos on the hotel website can be heavily beneficial when one is trying to increase engagement of the website. When a customer visits your property website the onus of creating an engaging customer experience lies with the website designer.

There are multiple places in which videos can be utilized on the website of the hotel such that the guest interacts with the website with rapt attention. In this article, we will look at 5 simple tips for using videos on the hotel website.

5 places of using videos on the hotel website

1. Homepage Full Bleed Banner Video
2. Individual Room Type Video
3. About Us Page Video
4. Nearby attractions Video
5. Food & Beverage Video

Homepage Full Bleed Banner Video

If you visit the website of Chatham Bars Inn you can see a video being played the moment you land on the website. The video covers the screen end-to-end with brilliant visuals capturing a guest’s attention.

There are several benefits of having such a full bleed video on the homepage.

1. It positions your property in the potential guests’ minds as a premium property
2. It keeps the user engaged the see the video thus increasing time on site
3. Since time on site increases, it results in giving a positive signal to search engines

Let’s look at another example from Pelham House Resort

Individual Room Type Video

When designing the accommodations page of the website there are a few things that should be kept in mind to make the most out of the user visiting the page. Having individual videos of the different kinds of rooms along with 360 virtual tours can definitely help a guest envision how they may feel if they choose to stay at any of your rooms.

About Us Page Video

A video on the about us page is like having the owner of the property narrate a story to a potential guest as to why they should choose their property rather than the competition. The narrative of the about us journey can be catered differently depending upon how the property decides to position itself in front of the potential guests.

Using videos on the hotel website about us page to narrate the story of the property can be highly effective in certain cases.

For e.g., if you believe in a farm-to-fresh concept, having a showcased audio-visual where the owners show how much they care about sourcing local fresh ingredients can become a game changer. That in itself can be reason enough for a guest to choose to stay with you rather than choosing your competitor.

Nearby Attractions Video

Any tourist destination would have a set of places/experiences one goes to while visiting the destination. When thinking of using videos on the hotel website do not forget to highlight these nearby attractions through a video on the “nearby attractions’ page’.

Food & Beverage Video

No vacation is complete without good food. If your property offers some delectable food make sure to have a video of these on the webpage which highlights your F&B outlets.

On the other hand, if your property does not have an F&B outlet, tie up with the local restaurants to get a video made that showcases the best food one can try while visiting your destination.

Conclusion

Video is one of the most powerful forms of communication media that can be utilized in multiple ways to enhance digital guest user experience. If you are thinking of getting started with a video-based marketing campaign for your hotel/resort you may want to check out this detailed guide on how to execute a successful video marketing campaign.

Another interesting read is this article in which I listed more than 20 video marketing ideas for to market your property. If you liked what you read make sure to check out the complete guide to starting your video marketing journey.

Starting the journey of using videos on the hotel website comes when you are designing the hotel website. Sometimes it may be beneficial to consult a video marketing consultant before starting this journey. If that is something you are looking at, you can always reach out to me. I shall be more than happy to help you to incorporate video on the hotel website.